Wayel Abdullah Al-Hendi

Director of Business Development
Location: Saudi Arabia
Tel: +973 17 224456
Fax: +973 17 212204

Expertise

• Based in Saudi Arabia and Qatar, Wayel is a Business Development Director of Contax Partners covering GCC energy infrastructure. He has over 20 years of business development, sales management, project management, establishing business operations and market strategy development and implementation experience within the Middle East. Wayel has a strong background in the GCC utility and energy sectors, particurlarly in large equipment deals in energy projects and after-sales market. Former experience: Sales Region General Manager, Middle East  with a major Dow Jones international conglomerate. He holds B.S. in Applied Electrical Engineering, University of Petroleum and Minerals, Dhahran Energy, Power, Oil & Gas, Utilities.

Relevant Experience

• Led the Oil and Gas sales division in Saudi Arabia to achieve a 20 folds growth rate from 2000 to 2004.  As a key architect of this growth story, Wayel was instrumental in changing customer purchasing habits with regards to the adoption of long term contracts.  Today this business component is at 50 folds of what it was 10 years ago when started in Saudi. Following this, Wayel has taken over the regional after market services component covering ME and India of the same business and managed to quadrupled it between 2004 and 2009. In addition, Wayel strategically lead the team to assess, focus on alternative areas of the market to weather the market activity peaks and troughs, ensuring sustainability and future pipeline of opportunities

• Instrumental in the post-acquisition by a major Dow Jones component and repositioning of the major European brand in Saudi Arabia from being an unfavourable option to a preferred and sometimes single sourced manufacturer

• Through the development of trusted relationships within the GCC industrial customer base, Wayel lead the growth in service sales, achieving a 3 year sales growth rate of c.70%